RESULTS & CASE STUDIES
Real demand.
Real results.
Every campaign is different.
The outcome is the same: stronger visibility, higher rankings, and sustainable growth powered by real consumer demand.
Premium
Wet Cat Food Pâté
Category: Pet Food > Cats > Wet Food
Challenge: New ASIN in a highly defended category
Days Page 7 to Page 1
Revenue Increase
Conversion increase
PCP Reduction
THE SITUATION
#306
Page 7
20,510
$3.04
3.82 ★
(55 reviews)
THE KVA STRATEGY
Precision traffic bursts
Targeted surges of high-intent traffic to create early momentum.
Buyer-mix engineering
Blended new-to-brand and category buyers to drive organic lift.
Conversion reinforcement
Strengthened PDP performance to maximize CVR.
Velocity pacing
Sustained order velocity to signal relevancy to Amazon.
Continuous page-position diagnostics
Real-time tracking and adjustments to protect rank gains.
RESULTS TIMELINE
Mar 1, 2025
Campaign launch and demand signals initiated
Mar 7, 2025
First appearance on Page 1
Mid-March
Rapid climb into Top 20
Apr - May
Sustained Page 1 presence
May 11, 2025
Campaign ends with strong rank position
BUSINESS IMPACT
$17K → $32K
+83%
11% → 18%
+72%
$3.04 → $1.8
-41%
Page 7 → Page 1
Top of search
$7,310
+42%
WHY IT WORKED
The product didn't lack quality. It lacked authority.
By engineering relevance, conversion, and velocity momentum, we built the signals Amazon rewards and turned a new product into a Page 1 category contender.
Performance
Creatine Formula
Tentpole Acceleration (Prime Day)
Category: Sports Nutrition
Challenge: Ranked on Page 7 for flagship keywords with Prime Day 6 weeks away
Days Page 7 to Page 1
Revenue Increase
Units Sold
Held During Prime Day
THE SITUATION
Ranked on Page 7 for flagship keywords
Prime Day
6 weeks away
Highly Competitive Sports Nutrition Category
THE KVA STRATEGY
Keyword Prioritization
Focused first on defendable, high-intent search terms before expanding into broader category keywords.
Demand Activation
Activated real buyers through advocates and creators to generate sustained demand.
Momentum Building
Built ranking weeks before Prime Day instead of waiting for the event.
Prime Day Amplification
Entered the event with established visibility, allowing Amazon to reward existing momentum.
RESULTS TIMELINE
Week 1
Campaign Launch
Week 2
Momentum begins
Week 3
Page 1 achieved
Week 4
Top 10 held
Prime Day
Velocity spike
Post Campaign
Rank sustained
BUSINESS IMPACT
$120K → $160K
+32.1%
6,485
+32.3%
+66%
+5,4x baseline
WHY IT WORKED
Prime Day simply amplified the momentum already created.
Amazon rewarded weeks of consistent demand, improving keyword relevance, conversion signals and ranking before the event even started.
By entering Prime Day already on Page 1, the product captured incremental visibility instead of competing for it.
